TTO Podcast | Our Pantheon

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Through The Oculus

A Pantheon Podcast

Inspired by those who carried knowledge - where perspective becomes conversation.

Through The Oculus is Pantheon’s podcast platform for exploring cannabis, hemp, and the systems influencing the future of both plants. Built around thoughtful dialogue and the movement of ideas, the podcast brings together operators, educators, advocates, and industry voices to offer grounded insight without unnecessary noise.

Hosted by Tyme Ferris and Heather Allman, each episode dives deep with farmers, regulators, advocates, entrepreneurs, and everyday consumers to uncover the systems shaping cannabis today. Whether we’re talking about adult-use consumable cannabis, industrial hemp, or policy reform, we explore the intersections that matter—equity, sustainability, justice, and innovation.

This is more than a conversation. It’s a platform. A portal. A place to see the whole plant—and the world around it—more clearly.

Heather and Tyme bring a dynamic, well-balanced voice to Through the Oculus, drawing on their past experience co-hosting cannabis-focused podcasts together. Their shared passion for equity, industry insight, and authentic storytelling makes them a powerful team behind the mic.

Meet the Minds Behind the Mic

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Co-Host

Tyme Ferris

Tyme Ferris is the founder of Pantheon and a seasoned operator with extensive experience in cannabis licensing, cultivation, and facility development across multiple markets. As co-host of Through The Oculus, he brings a practical, execution-focused perspective on building within the industry—from early concept to operational scale.

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Co-Host

Heather Allman

Heather Allman is the Chief Media Officer at Pantheon, leading content, communications, and media strategy across the platform. With a background in English and a focus on storytelling, she brings clarity and structure to complex conversations, helping translate industry insight into meaningful dialogue through Through The Oculus.

Core Conversations

Industry & Operations

Real conversations around cannabis and hemp businesses—from licensing and compliance to scaling and day-to-day execution.

Education & Insight

Breaking down complex topics into usable knowledge, helping bridge the gap between curiosity and understanding.

Culture & Perspective

Exploring the people, mindset, and evolving identity of the industry—beyond just products and processes.

Featured Episodes

Join the conversation

Our Panels

Panel Highlights

A live conversation focused on education as infrastructure—exploring how knowledge, responsibility, and access shape the future of cannabis. This panel brought together multiple perspectives to examine what effective education actually looks like in practice, and where gaps still exist.

Listen To Our Social Equity Panel

Why it Matters to Us

These conversations are designed to move beyond surface-level discussion—creating space for real perspective, shared experience, and more informed dialogue across the industry.

Now Streaming

Veteran Voices

Cannabis Education

Social Equity

Upcoming Panels

Technology & Innovation

Indigenous People

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@pantheonpodcasts

From The Archives

Season 1

Visit On Desktop for Full Episode Archives

Audrey Johnson
Planet 13 & The Grateful Veteran
Michael Mayes
Erica Halverson
Tiyahnn Bryant
Peter Homberg
“We’re really about transparency. We’re really about education.”
- Audrey Johnson
Audrey Johnson serves as Executive Director of the Maryland Office of Social Equity, where she leads statewide efforts to ensure meaningful participation in the legal cannabis industry. Her work focuses on building coordinated systems across government agencies to expand access, reduce barriers, and support long-term economic mobility for historically impacted communities.
In this episode of Through the Oculus, Heather Allman and Tyme Ferris sit down with Audrey Johnson, Executive Director of the Maryland Office of Social Equity, to explore what real cannabis equity looks like when it moves beyond slogans and into structure.

Audrey explains how Maryland is approaching social equity through licensing, technical assistance, procurement support, cross-agency coordination, community reinvestment, and long-term ecosystem building. The conversation highlights how trust, transparency, and thoughtful design can help entrepreneurs move from access on paper to actual opportunity in practice.
One of the most compelling parts of this conversation is that Audrey never describes equity as a one-time correction. She describes it as an ongoing structure: something that has to be staffed, coordinated, communicated, and evolved over time. That framing matters. Too often, social equity in cannabis is treated like a licensing category or a public-facing promise, but Audrey keeps returning to the harder truth: if people are going to thrive, the system around them has to function. That means procurement access, real relationships with agencies, reinvestment that reflects actual harm, and enough visibility that communities can see cannabis not as an abstract controversy, but as a real economic and civic ecosystem.
Maryland's Green Blueprint
“From the very first time I used cannabis… I could feel the wave of medicine rush over me—like hope.”
-Jeffery DeMond
Jeffrey DeMond is a cannabis advocate and storyteller whose work centers on identity, lived experience, and the human side of reform. Through candid dialogue, he explores how cannabis intersects with justice, stigma, and personal transformation.

Jeffrey Trappe is a cannabis community advocate focused on education, normalization, and bridging generational perspectives around use. His contributions highlight everyday experiences and the evolving cultural role of cannabis in society.
In this second episode, Heather and Tyme share heartfelt reflections with Jeffrey DeMond and Jeffrey Trappe, pose challenging questions, and highlight everyday moments that show how much cannabis intersects with identity, justice, and human connection. Whether you're a seasoned advocate or just cannabis-curious, this episode offers something to shift your lens.

This conversation moves beyond policy and into lived experience—where cannabis is not an abstract debate but a turning point. Through Jeffrey DeMond and Jeffrey Trappe’s stories, the episode reveals how identity is reshaped in the aftermath of service, trauma, and loss, and how cannabis becomes both a tool and a bridge: from isolation to community, from overmedication to intention, from surviving to participating in life again. What emerges is not a single narrative, but a layered truth—cannabis sits at the intersection of personal agency, systemic gaps, and the human need to feel seen, supported, and whole.
Cannabis & Veterans: Service, Sacrifice, & The Green Path
“As a father, my heart just sank… because in that moment, you realize this isn’t theoretical—this is real, and it’s happening right in front of you.”
-Michael Mayes
Michael Mayes is a cannabis business strategist and former leader at Quantum 9, a firm known for guiding license applications and operational buildouts across regulated markets. His expertise spans compliance, licensing frameworks, and helping operators translate complex regulatory environments into scalable business models.
In this episode of Through The Oculus, we center on a personal incident involving an edible look-alike candy package found on an elementary school playground sparks a deeper dive into child safety, black-market packaging, and public trust in legal cannabis. We explore how unregulated packaging mimics popular snacks, why that endangers children, and which policies, enforcement tools, and education strategies reduce harm.
This episode sits at the intersection of two uncomfortable truths: the cannabis industry is maturing, but its weakest points are still visible to the public—and sometimes to children first. What begins as a single moment on a playground quickly expands into a systems-level issue: inconsistent enforcement, loopholes in hemp-derived products, and a cultural gap between legalization and responsibility. Michael Mayes’ experience highlights how easily public trust can be undermined—not by regulated operators, but by the shadow ecosystem that mimics legitimacy without accountability. As Heather Allman and Tyme Ferris emphasize, the real challenge is not choosing between advocacy and safety—it’s building an industry mature enough to hold both at the same time.
Lookalike Candy, Real Danger
“Industrial hemp isn’t just a crop. It’s a catalyst for change.”
- Erica Halverson
Erica Halverson is the founder and CEO of TINY e TOILET PAPER, where she pioneers sustainable hemp-based paper products that challenge traditional supply chains. Her work integrates circular economy principles, transforming agricultural byproducts into scalable, environmentally conscious materials.
In this episode of Through the Oculus, Heather Allman and Tyme Ferris sit down with Erica Halverson, founder and CEO of Tiny E Paper, for a conversation that pushes hemp far beyond the usual talking points. Erica explains how her work began with a simple but urgent question: why is the cannabis industry still wrapped in so much waste? From packaging and labeling to paper products and circular systems, she makes the case that industrial hemp is not a side note to cannabis, but one of its most overlooked opportunities.

At a deeper level, this episode is really about what happens when belief outruns infrastructure. Erica Halverson is not simply selling hemp toilet paper; she is challenging the logic of an industry that celebrates the plant while still relying on wasteful, extractive systems to package and distribute it. Heather and Tyme help frame that tension clearly: the problem is not a lack of possibility, but a lack of alignment between farmers, manufacturers, investors, and lawmakers. Beneath the product talk is a bigger argument about courage, imagination, and whether the cannabis and hemp sectors are truly willing to build a future that reflects the values they claim to hold.
America Needs Hemp: Barriers, Breakthroughs & The Future
“If you predicate who you are on what you built, then you’re not even you anymore—you’re just the thing.”
- Tiyahnn Bryant
Tiyahnn Bryant is CEO of Roll Up Life, a cannabis delivery and technology platform focused on modernizing access. He leads innovation at the intersection of logistics, tech infrastructure, and compliant distribution.
In this episode of Through the Oculus, Heather Allman and Tyme Ferris sit down with Tiyahnn Bryant, Founder & CEO of Roll Up Life, to explore what it really means to build something from nothing in cannabis. From a single moment of frustration—realizing he was missing sales—to developing a full-scale cannabis technology and delivery ecosystem, Tiyahnn shares the raw origin story behind Roll Up Life and the mindset that fueled its growth. His journey is grounded in relentless self-education, community connection, and an unwavering commitment to evolving both as a founder and as a person.
At its core, this episode is about separation and integration—learning how to build a company without losing yourself inside it. Tiyahnn Bryant draws a powerful line between who he is and what he’s creating, challenging the idea that founders must become their businesses. Through that lens, Roll Up Life becomes more than a cannabis company—it becomes a case study in intentional growth, where infrastructure, identity, and purpose evolve together. It’s a reminder that real leadership isn’t just about scaling a business, but about becoming the person capable of sustaining it.
One Of A Kind: Roll Up and Unwind
“You don’t just legalize cannabis—you have to decide what kind of system you’re building around it.”
-Peter Homberg
Peter Homberg is a leading European cannabis attorney and head of the global cannabis sector group at Dentons. He advises governments and multinational companies on regulatory frameworks, market entry, and the evolving legal landscape across international jurisdictions.
In Episode Six of Through the Oculus, Heather Allman and Tyme Ferris sit down with Peter Homberg, a leading European cannabis attorney, to unpack Germany’s evolving cannabis framework and what it signals for the global market. From the origins of Germany’s medical cannabis legalization in 2017 to the 2024 shift toward limited adult-use reform, Peter walks through the legal architecture shaping Europe’s approach—one rooted in public health, regulatory caution, and international treaty compliance. The conversation highlights how Germany’s non-commercial model, including Cannabis Social Clubs and home cultivation, reflects a fundamentally different philosophy than the U.S.’s market-driven expansion.

This episode sits at the intersection of policy and philosophy. Germany’s cautious, non-commercial rollout challenges the assumption that legalization must be driven by retail markets, while the U.S. model exposes the complexity—and consequences—of rapid, decentralized growth. Through Peter Homberg’s lens, it becomes clear that cannabis reform isn’t just about access—it’s about infrastructure, intention, and the long game. The real question isn’t which system is better, but which one is more sustainable.
Across The Pond: Cannabis in Germany, Europe, and the U.S.
Rama Mayo
James B Mann
Meet Mosaic
Jennifer Gierum
Mosaic - Samantha Nobile
Ravens View Genetics
“A lot of people don’t have vision—but if you stay in it long enough and build trust, that’s where everything starts to compound.”
-Rama Mayo
Rama Mayo is a cannabis entrepreneur, educator, and co-founder of the Green Street platform, focused on advancing industry infrastructure and cultural credibility. His work bridges media, retail, and community engagement to support a more informed and connected cannabis ecosystem.
In this episode of Through the Oculus, Heather Allman and Tyme Ferris sit down with Rama Mayo, co-founder of Hall of Flowers, to explore his journey from the DIY music and punk scene into building one of the most influential cannabis trade shows in the U.S. Rama shares how early experiences in independent culture shaped his perspective on branding, community, and creating meaningful platforms that connect people.

The conversation dives into the evolution of Hall of Flowers as a curated B2B ecosystem, the importance of preparation and authenticity in a competitive market, and the unique dynamics of expanding into New York. From bridging investors and operators to maintaining cultural integrity while scaling, Rama offers insight into what it takes to build something lasting in an industry still defining itself.
Hall of Flowers represents more than an event—it’s a reflection of how cannabis is maturing into a relationship-driven industry. Success isn’t just about product anymore; it’s about presence, preparation, and the ability to connect culture with commerce in a way that feels intentional rather than transactional.
Visionary Rama Mayo Walks Us Through Hall of Flowers, NY: Pop Up Episode
“Hope is not a plan. Belt and suspenders—think about both paths.”
-James B Mann
James Mann is a tax attorney specializing in the cannabis industry, with a focus on navigating complex federal and state tax frameworks, including IRS Code Section 280E. His work helps operators structure compliant financial strategies while mitigating risk in one of the most heavily regulated sectors in the United States.
In this episode of Through the Oculus, Heather Allman and Tyme Ferris sit down with Harvard-trained tax attorney James B. Mann to unpack one of the most difficult realities facing cannabis operators: taxation under 280E. Mann explains how reading the Harborside Tax Court decision pushed him into the cannabis tax space, and how his work since has focused on helping operators survive through smarter planning, stronger record-keeping, and a clearer understanding of cost of goods sold. The conversation breaks down the difference between paying full 280E exposure, using COGS strategically, and exploring small-business relief through Section 471(c).

This episode makes clear that cannabis taxation is not just an accounting problem—it is a structural one. James B. Mann frames 280E as a pressure point exposing the gap between legalization and legitimacy: operators are expected to function like normal businesses while being taxed under extraordinary rules. The deeper question running through the conversation is whether cannabis can truly mature as an industry without federal reform that treats legal operators as lawful participants in commerce rather than exceptions to it.
Taxed To The Limit: Counting The Real Cost of Cannabis
“Education is part of the product.”
-Jennifer Gierum
Living The Family Highlife
Jennifer Gierum is a cannabis operations professional specializing in compliance and regulatory alignment. She focuses on building efficient systems that meet evolving industry standards.
In this episode of Through the Oculus, Heather Allman and Tyme Ferris sit down with Jennifer Gierum, Founder and CEO of Highlife Health, a woman-owned, family-run dispensary in New Rochelle, New York. Jennifer shares the deeply personal story that brought her into cannabis—from navigating her child’s serious injury and the limitations of traditional pharmaceuticals to discovering plant-based alternatives that changed her family’s trajectory. That experience now shapes Highlife Health’s mission: to replace stigma with understanding and to lead with care, transparency, and lived experience in every customer interaction.

Jennifer Gierum’s approach reframes cannabis retail as a relationship-driven experience rather than a transactional one. By centering education, trust, and community presence, Highlife Health becomes more than a dispensary—it becomes a guide for consumers navigating both product and stigma. In a market crowded with noise, her model suggests that long-term success may not come from scale or speed, but from consistency, care, and the willingness to meet people where they are.
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Voices Of Pantheon: Media & Compliance Leadership Teams
In this reflective and lighthearted rewind, Through the Oculus hosts Heather Allman and Tyme Ferris revisit the defining moments from the show’s first eight episodes. Blending humor, insight, and behind-the-scenes commentary, they walk listeners through the evolution of the podcast—highlighting standout guests, key conversations, and the organic growth that has shaped the platform’s voice and direction.
Samantha Nobile
Co-Founder / Chief Compliance Officer
Pantheon Collective
“If you’re not passionate about this, you should not be in it.”
- Joann Zudrewicz
Michael and Joann Kudrewicz, owners of Ravens view Genetics, are cannabis entrepreneurs focused on building compliant, community-centered operations. Together, they emphasize sustainable growth, partnership, and long-term industry participation.
In this episode of Through the Oculus, Heather Allman and Tyme Ferris sit down in the Catskills with Joann and Michael Kudrewicz of Ravens View Genetics for a conversation rooted in legacy, cultivation, and whole-plant wisdom. Joann shares her early cannabis experience in Washington Square Park and the professional path that brought her from corporate healthcare into cannabis, while Michael reflects on his earliest rooftop grows and the long road toward becoming a dedicated cultivator and breeder. Together, they explain how their different backgrounds merged into a family-run business built on passion, purity, and precision.

This episode is really about what happens when cannabis becomes more than a business. For Ravens View Genetics, cultivation is tied to grief, healing, advocacy, and stewardship of the plant itself. Joann and Michael make a compelling case that purity is not just a growing method, but a philosophy—one that values long-term wellness, true plant expression, and the preservation of genetics that tell a deeper story than THC percentages ever can.
Passion, Purity, Precision & Nina's Legacy
A Funny Thing Happened On Our Way Through The Oculus
In this reflective and lighthearted rewind, Through the Oculus hosts Heather Allman and Tyme Ferris revisit the defining moments from the show’s first eight episodes. Blending humor, insight, and behind-the-scenes commentary, they walk listeners through the evolution of the podcast—highlighting standout guests, key conversations, and the organic growth that has shaped the platform’s voice and direction.
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Mosaic - Gregory Tannor
Josh Wilson
Mosaic - Socrates Rosenfeld
Daniela Williams
Mosaic - Javier Moya
NYC BUD
“You do not have to shop here to get information.”
- Josh Wilson
Josh Wilson head of retail and purchasing for Culture House NYC, is a cannabis entrepreneur focused on operations and market development. His work centers on building efficient systems within regulated environments.
In this episode of Through the Oculus, Heather Allman and Tyme Ferris sit down with Josh Wilson, General Manager of Culture House NYC, for a grounded and energetic conversation about what it really takes to build cannabis retail in the middle of Manhattan. Josh traces his path from California’s Prop 215 era through the rapid expansion of legal retail on the West Coast, then into New York’s fast-evolving market, where he now helps lead one of Midtown’s most visible dispensaries. Along the way, he shares how cannabis became both a personal healing tool and a professional calling, shaped by family, compassionate care, and a deep respect for the plant.
What stands out most in this episode is Josh’s belief that cannabis retail succeeds when it feels human. Beneath the talk of operations, compliance, and market growth is a bigger idea: that the strongest dispensaries are not just efficient, but relational. For Josh, the future of cannabis in New York depends on honest education, community trust, and creating a space where people feel seen before they ever make a purchase.
Home Is Where The Art Is: Culture House NYC
“I’m getting to a point where I have to tell people, like, you actually can’t afford not to have a PEO strategy.”
- Daniela Williams
Daniela Williams Chief Growth Officer at Paylient, is a cannabis advocate focused on community engagement and education. Her work highlights equity, access, and inclusive industry participation.
In this episode of Through the Oculus, Heather Allman and Tyme Ferris sit down with Daniella Williams, Chief Growth Officer at Paylient, to unpack one of the least glamorous but most essential parts of cannabis operations: people, payroll, and compliance. Drawing on more than two decades in PEO and human capital management, Daniella explains how Paylient helps cannabis companies manage payroll, HR, benefits, workers’ compensation, and labor-law compliance through a shared-liability model that goes far beyond traditional outsourcing. Her perspective makes clear that for cannabis businesses, compliance is not a side task. It is a survival strategy.
What makes this episode stand out is the way Daniella reframes HR from a back-office burden into a core cannabis infrastructure issue. Her story connects personal legacy, professional expertise, and industry urgency, showing that the future of cannabis will not be sustained by product alone. It will be sustained by businesses that understand how to protect their people, structure their operations, and prepare for the scrutiny that comes with growth.
Plant Meets Payroll: Powering The Cannabis Workforce
In A Flowerhouse State Of Mind
The conversation moves from origin story into execution—breaking down FlowerHouse’s model across scale, partnerships, and product strategy. From a 40-acre Hudson Valley farm to retail penetration across the state, Greg details how data, budtender feedback, and instinct work together to guide decisions in a volatile, still-forming ecosystem. At its core, the episode is about building responsibly—prioritizing New York as a proving ground before expansion, while actively demonstrating what BIPOC ownership looks like in practice.
Gregory Tannor
Co-Founder, Flowerhouse NY
Executive Managing Director, Lee Associates NYC
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“We didn’t just build a store—we built a stop on NYC’s cultural route.”
- NYC BUD
Turning Transit Nostalgia Into Cannabis Culture
Jon Paul Pezzo is a cannabis entrepreneur focused on business development and market positioning. He builds brands within complex regulatory environments.

Giancarlo Pinto is a cannabis cultivation and operations expert focused on quality production systems. His work optimizes processes from plant science through post-harvest execution.
In this episode of Through the Oculus, Heather Allman and Tyme Ferris sit down with Giancarlo Pinto and JonPaul Pezzo, co-founders of NYC BUD, to explore how they built more than a dispensary. They built an immersive New York experience. From subway token booths and MetroCard machines to Grand Central-inspired design details, NYC BUD turns cannabis retail into a living time capsule rooted in transit nostalgia, Queens culture, graffiti, music, and neighborhood memory. The conversation traces how their upbringing shaped both stores, why design became part of their business strategy, and how they created spaces that feel instantly familiar, welcoming, and unmistakably New York.

The episode also dives into the realities of operating in one of the country’s most complex cannabis markets. Giancarlo and JonPaul talk candidly about licensing delays, inconsistent enforcement against illicit shops, and the challenge of balancing culture-forward branding with strict compliance. They share how technology, staff training, community programming, delivery, and hospitality all work together to build customer trust and keep people coming back. At its core, this conversation is about creating destination retail that feels human, local, and alive.
What makes NYC BUD stand out is that the founders treat design, technology, and hospitality as a single ecosystem. The stores are not just visually memorable. They are intentionally built to lower barriers, create comfort, spark curiosity, and make legal cannabis feel like part of the city’s cultural fabric rather than apart from it.
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Veteran Voices -
Socrates Rosenfeld
In this Veterans-focused episode of Through the Oculus, hosts Heather Allman and Tyme Ferris sit down with Socrates Rosenfeld for a grounded, experience-driven conversation on cannabis, transition, and purpose after service. Socrates shares his journey from military life into entrepreneurship, revealing how curiosity, skepticism, and community ultimately shaped his relationship with cannabinoids.
Socrates Rosenfeld
Co-Founder / CEO
Jane Technologies
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Veteran Voices -
Javier Moya
In this Veterans-focused episode of Through the Oculus, hosts Heather Allman and Tyme Ferris sit down with Javier Moya for a grounded, experience-driven conversation about cannabis, transition, and purpose after military service. Javier reflects on his path from service life into entrepreneurship, sharing how curiosity, skepticism, and community helped shape his deep respect for the plant—and ultimately led him toward living soil cultivation. His story offers a thoughtful look at what it means to rebuild identity after service, find meaning through the cannabis industry, and stay rooted in values, patience, and connection.
Javier Moya
Founder / CEO
Cloud Culture
Mosaic - Veteran Voices
Damian Cornwell
Mosaic - Veteran Voices
Joe Bisonnette
Mosaic - Samantha Nobile
Dr. Matthew Brimberry
“It’s not what you say, it’s what you do. People talk a lot, but what you do can never be disputed.”
- Damien Cornwell
Leadership, Legacy and CANY's New Focus
Damien Cornwell is a leader within the Cannabis Association of New York, working to advance policy, industry standards, and operator support across New York’s cannabis market. His work focuses on advocacy, regulatory alignment, and strengthening pathways for sustainable participation in the state’s legal industry.
In this episode of Through the Oculus, Heather Allman and Tyme Ferris sit down with Damien Cornwell, President of the Cannabis Association of New York and founder of Just Breathe Dispensary in Binghamton, to talk about leadership in a cannabis market still learning how to stand on its own feet. Damien reflects on balancing advocacy with operation, explaining how his background in logistics, community work, and business shaped the way he approaches both CANY and his dispensary. Throughout the conversation, he makes a clear case that policy only matters if it translates into real support for operators, workers, and communities.

The discussion also explores how New York cannabis still needs stronger infrastructure, clearer leadership, and better parity between the regulated and gray markets. Damien shares how CANY is shifting toward practical member value, why Just Breathe was built with community restoration in mind, and how reinvestment has to go beyond rhetoric. From workforce development to expungement support to operator education, this episode centers on what it means to lead with purpose in an industry that too often rewards noise over action.
What makes Damien Cornwell stand out is that he talks about cannabis less as a commodity and more as a platform for repair. Whether he is discussing CANY’s future, the realities of operating upstate, or the nonprofit work tied to Just Breathe, his lens stays fixed on impact: not just who gets to participate in cannabis, but who gets lifted because it exists.
“Why should a tent block the very thing you came outside to see?”
-Joe Bissonnette
Joe Bissonnette is founder of Sky View Tents, a hospitality concept blending outdoor lodging with immersive experiences. His work focuses on creating destination-driven environments that connect people with place.
In this episode of Through the Oculus, hosts Heather Allman and Tyme Ferris sit down with Joe Bissonnette, founder of Skyview Tents, to explore how a single moment under the stars turned into a new category of outdoor innovation. What began as a stargazing epiphany in Cabo evolved into a patent-pending tent system featuring crystal-clear mesh and an inside-out rainfly that can be deployed from within—redefining how people experience the night sky while camping.

The conversation moves from origin story into execution, highlighting rapid prototyping, local fabrication in Buena Vista, Colorado, and the role of community partnerships in scaling a hardware startup. From dark-sky tourism near Browns Canyon National Monument to agritourism and outdoor hospitality use cases, the episode illustrates how product design, place, and purpose intersect. Looking ahead, Joe previews Gen-2 innovations, including ultralight solo tents and four-season A-frame models—positioning Skyview at the forefront of experiential outdoor design.
This episode frames outdoor gear as an experiential system rather than a standalone product. By integrating design, environment, and user intent, Skyview Tents is redefining how people engage with natural spaces. Strategically, it highlights the growing intersection of outdoor recreation, tourism, and place-based innovation.
From Napkin Sketch To Night Sky With Founder Joe Bisonnette
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Voices Of Pantheon: Media & Compliance
As the discussion deepens, the trio explores the realities of building a closed-loop cannabis and hemp ecosystem from the ground up. From sweat equity and fundraising pressure to training systems, documentation, and data integrity, the episode highlights the operational discipline required to align vision with execution. At its core, this conversation is about building infrastructure that lasts—where culture, compliance, and community are not separate functions, but fully integrated components of leadership.
Samantha Nobile
Co-Founder / Chief Compliance Officer
Pantheon Collective
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Veteran Voices-
Craig Henderson & Cody Callarman
In this reflective and lighthearted rewind, Through the Oculus hosts Heather Allman and Tyme Ferris revisit the defining moments from the show’s first eight episodes. Blending humor, insight, and behind-the-scenes commentary, they walk listeners through the evolution of the podcast—highlighting standout guests, key conversations, and the organic growth that has shaped the platform’s voice and direction.
Founder
Extract Labs
Cody Callarman
Craig Henderson
CEO
Carolina Dream
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Veteran Voices -
Jeffrey DeMond
In this Veterans-focused episode of Through the Oculus, hosts Heather Allman and Tyme Ferris sit down with Jeffrey DeMond for a grounded, experience-driven conversation on cannabis, transition, and purpose after service. Jeffrey shares his journey from military life into entrepreneurship, revealing how curiosity, skepticism, and community ultimately shaped his relationship with cannabinoids.
Jeffrey DeMond
Co-Founder
The Grateful Veteran
“This isn’t just about access—it’s about improving how people live every day.”
- Dr. Matthew Brimberry
Dr. Matthew Brimberry is a medical professional focused on cannabis research and patient-centered care. His work bridges clinical insight with evolving therapeutic applications of cannabis.
IIn this episode of Through the Oculus, hosts Heather Allman and Tyme Ferris sit down with Matthew Brimberry to unpack the expansion of Texas’s medical cannabis program through HB 46. The conversation breaks down how the state is evolving from a highly restrictive framework into a more functional system—highlighting the shift from a 1% THC cap to a 10 mg per dose model, expanded qualifying conditions, and the addition of new dispensary licenses.

Beyond policy, the discussion centers on patient access and real-world impact. Through telemedicine and a research-driven care model at Texas Cannabis Clinic, Dr. Brimberry illustrates how cannabis is being integrated into treatment plans for conditions like PTSD, autism, chronic pain, and multiple sclerosis. From rural access challenges to stigma reduction, the episode emphasizes how infrastructure—both medical and regulatory—directly shapes patient outcomes and quality of life.
This episode frames medical cannabis as a healthcare delivery challenge rather than a policy debate. It highlights how telemedicine is bridging geographic and systemic gaps, particularly in underserved areas. Strategically, it positions Texas as a case study in incremental reform—where regulatory shifts, clinical practice, and patient advocacy converge to expand access responsibly.
Texas Medical Cannabis Breakthrough: Dr. Matthew Brimberry on HB46, Patient Access & Telemedicine
Mosaic - The Late Peter Homberg
Kimberly Anzarut
Mosaic - The Late Peter Homberg
Javier Moya
Mosaic - Forbidden Fruit
Cassie Tomaselli
2025 Mosaic Year In Review
“Compliance isn’t a checklist—it’s your brand, your safety, and your future.”
-Kimberly Anzarut
From Weed-Whacker to Safety Architect: OSHA, GMP & The Future of Cannabis Compliance
Kim Anzarut is a cannabis compliance consultant with a background in regulatory enforcement. She helps operators design systems aligned with OSHA, FDA, and cannabis regulations.
In this episode of Through the Oculus, hosts Heather Allman and Tyme Ferris sit down with Kim Anzarut to explore the evolution of cannabis compliance from reactive enforcement to proactive system design. Drawing on her experience as one of Denver’s first Marijuana Specialists, Kim shares how early regulatory gaps led to recalls, shutdowns, and public health risks—and how those lessons shaped her transition into building compliance frameworks that protect both operators and consumers.

The conversation moves deep into operational realities, from pesticides and mycotoxins to PPE failures, OSHA enforcement, and GMP readiness. Kim reframes compliance as more than regulation—it’s culture, training, and infrastructure that determines whether a business is sustainable, investable, and safe. Through real-world examples and hard-earned insight, the episode positions compliance not as a burden, but as the foundation of brand integrity and long-term viability in a rapidly maturing industry.
This episode reframes cannabis compliance as a multidisciplinary system spanning operations, safety, and finance. It highlights OSHA’s growing role as a signal of federal normalization and increased scrutiny. Strategically, it positions GMP and ISO frameworks as essential not only for risk mitigation, but for investor confidence and long-term scalability.
“The problem isn’t that people don’t know enough—it’s that they don’t know where to start.”
-Javier Moya
Javier Moya is a cannabis communicator and educator focused on hospitality-driven consumption experiences. His work integrates community, culture, and retail to redefine how consumers engage with cannabis.
In this episode of Through the Oculus, hosts Heather Allman and Tyme Ferris sit down with Javier Moya for a culturally grounded conversation on the future of cannabis education. Rather than focusing solely on scientific literacy, Javier reframes the challenge: today’s consumers are not lacking information—they are overwhelmed by it. The discussion explores how education must evolve to meet people where they are, emotionally and culturally, not just intellectually.

The conversation expands into the role of representation, social media, and lived experience in shaping modern cannabis learning. Drawing from his work with Cloud Culture, Javier outlines a model rooted in clarity, accessibility, and trust—where education becomes a form of harm reduction. With Florida as a case study, the episode highlights how consumer behavior is driving the market forward, reinforcing the need for education systems that are responsive, inclusive, and human-centered.
This episode reframes cannabis education as an emotional and cultural design problem, not just an informational one. It highlights how platforms like social media have become primary learning environments, shifting authority away from institutions to community-driven voices. Strategically, it positions culturally fluent education as the next frontier in consumer trust and industry growth.
Living Soil, Clarity & Cannabis Literacy

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2025 Year in Review
In this reflective and lighthearted rewind, Through the Oculus hosts Heather Allman and Tyme Ferris revisit the defining moments from the show’s first eight episodes. Blending humor, insight, and behind-the-scenes commentary, they walk listeners through the evolution of the podcast—highlighting standout guests, key conversations, and the organic growth that has shaped the platform’s voice and direction.
Co-Host
Through the Oculus
Tyme Ferris
Heather Allman
Co-Host
Through The Oculus
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A Tribute to Peter Homberg - Part 1
In this tribute episode of Through the Oculus, host Heather Allman honors the legacy of Peter Homberg through archived audio from his 2022 appearance on the Karma Koala Podcast with Cannabis Law Report. Known for his precision and clarity, Peter’s work helped define how many understood the evolving legal framework of cannabis in Germany and across the European Union. This episode preserves not just his insights, but the rigor and integrity he brought to an industry often defined by uncertainty.

Through a structured walkthrough of his commentary, the episode explores the legal architecture shaping European cannabis reform—from UN drug conventions to Germany’s domestic cultivation challenges. Peter’s analysis cuts through complexity, outlining the constraints of international treaties, the realities of sourcing and production, and the policy gaps that continue to influence both medical and adult-use pathways. The result is a masterclass in cannabis law, grounded in expertise and delivered with enduring relevance.
“If you come to it from a place of service, I think you always win.”
- Cassie Tomaselli
Cassie Tomaselli is a cannabis educator and advocate focused on consumer awareness and responsible use. She works to simplify complex topics through accessible education.

In this episode of Through the Oculus, hosts Heather Allman and Tyme Ferris sit down with cannabis communications strategist and Tomaselli Media founder Cassie Tomaselli to explore what it takes to build visibility without sacrificing integrity.

At the center of the conversation is The Green Room—a cohort-based learning environment designed to help cannabis professionals understand PR, thought leadership, and media relationships in a way that is structured, human, and intentionally non-performative.
This episode positions visibility as infrastructure rather than output. In a constrained industry where paid advertising is limited, communication becomes a core operational competency—not a marketing afterthought.

The Green Room model highlights a critical shift: professionals need environments where they can develop their voice without performance pressure. By prioritizing practice, peer feedback, and iterative improvement, communication becomes a skillset that compounds—much like compliance, operations, or finance.
Finding Your Voice and The Green Room

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A Tribute to Peter Homberg: Part 2
In this tribute episode of Through the Oculus, host Heather Allman honors the legacy of Peter Homberg through archived audio from his 2022 appearance on the Karma Koala Podcast with Cannabis Law Report. Known for his precision and clarity, Peter’s work helped define how many understood the evolving legal framework of cannabis in Germany and across the European Union. This episode preserves not just his insights, but the rigor and integrity he brought to an industry often defined by uncertainty.

Through a structured walkthrough of his commentary, the episode explores the legal architecture shaping European cannabis reform—from UN drug conventions to Germany’s domestic cultivation challenges. Peter’s analysis cuts through complexity, outlining the constraints of international treaties, the realities of sourcing and production, and the policy gaps that continue to influence both medical and adult-use pathways. The result is a masterclass in cannabis law, grounded in expertise and delivered with enduring relevance.
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Voices of Pantheon
In this reflective Mosaic episode, hosts Heather Allman and Tyme Ferris step into one of the most complex and often avoided conversations in cannabis: its relationship to faith, tradition, and spiritual interpretation. Set against the quiet introspection of Christmas Eve, the episode deliberately avoids conclusions, instead creating space to examine how cannabis has been understood—historically, culturally, and theologically—across multiple belief systems.

Spanning traditions including Christianity, Judaism, Hinduism, Islam, Buddhism, Rastafari, and Mormonism, the discussion explores how cannabis becomes a proxy for deeper ethical questions around clarity, responsibility, healing, and control. By separating scripture from interpretation and doctrine from cultural overlay, the episode invites listeners to engage in personal discernment rather than passive acceptance—positioning inquiry itself as the most valuable outcome.
Co-Host
Through the Oculus
Tyme Ferris
Heather Allman
Co-Host
Through The Oculus