Episode 31 is our year-end exhale—and a fast, intentional walk back through the first 30 episodes of Through the Oculus. No guest interview, no deep policy rabbit hole. Just Heather and Tyme, on December 31st, marking a full season of conversations and pulling forward the threads that kept showing up again and again: perspective, patience, lived experience, and the systems hiding under every headline.

 

This episode is built as a highlight reel with purpose. We revisit the origin of the show, then move through the “human threads” that made everything else make sense—veteran stories, community leadership, compliance as culture, spirituality, education, and the quiet operators holding real work together behind the scenes. It’s not about replaying moments for nostalgia. It’s about noticing patterns—and naming what this show has actually been from the start: not just a cannabis podcast, but a portal into the people and structures shaping the plant’s past, present, and potential.

 

We close with a simple landing point: 31 episodes isn’t novelty—it’s commitment. Season 2 isn’t coming because something is new; it’s coming because something proved it can last. More systems, more education, more voices that don’t usually get the mic—because every voice matters, every angle counts, and one plant connects us all.

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Cassie Tomaselli joins Through the Oculus to talk about a problem almost nobody admits out loud in cannabis: so many leaders are expected to be “on” all the time—pitching, performing, posturing—yet they rarely have a place to slow down, get honest feedback, and build real communication skills without the spotlight. Cassie’s career has moved through cannabis journalism, plant-touching operations, and consulting, which gives her a clear view of why so many smart people struggle to translate what they do into a story anyone can understand.

 

This episode centers on The Green Room, Cassie’s cohort-based community designed to help operators, advocates, and ancillary leaders build confidence with PR, thought leadership, and earned media in an industry full of restrictions and noise. We dig into what makes media outreach actually work (and what makes it crash and burn), why “being helpful” beats being promotional, and how finding your lane—your real expertise—matters more than adding yet another hot take to the rescheduling chaos.

 

Along the way, Cassie shares the magic of small, human-scale community: peer accountability, constructive feedback, and the simple courage it takes to make your “first pancake” in public. The takeaway is grounding: credibility isn’t built by yelling into the void—it’s built by practice, clarity, and learning how to show up with something real to offer.

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On Christmas Eve, Through the Oculus steps into a quieter kind of conversation—one about cannabis and spirituality, and the way belief, tradition, culture, and interpretation so often get tangled together. This episode isn’t here to tell anyone what to believe. Instead, Heather and Tyme slow things down and ask the more interesting question: where did our assumptions about cannabis and faith actually come from?

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Together, they explore how different traditions approach altered states, healing, and responsibility—from Christianity’s tension between creation and sobriety, to Judaism’s archaeological curveballs, to Hinduism’s long-standing cultural practice. From there, the lens moves through Islam’s emphasis on clarity, restraint, and healing; Buddhism’s focus on mindfulness; Rastafari’s sacramental relationship with the plant; and Mormonism’s guidance through the Word of Wisdom. Across every tradition, the pattern is the same: cannabis is rarely the true subject—intention, harm, stewardship, and community are.

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The takeaway lands gently but firmly: cannabis doesn’t force a single answer. It forces reflection. Separating scripture from interpretation, religion from culture, and documented teaching from personal opinion is where discernment begins—especially in conversations people usually try to “win.”

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In this episode of Through the Oculus, we reconnect with Javier Moya, founder of Cloud Culture—a veteran, educator, and community builder who cuts through the noise with the kind of grounding clarity that feels like a deep breath. Javier’s work starts with a simple reality: most people are drowning in cannabis misinformation, product confusion, and “industry” chatter that doesn’t actually help anyone. His goal is to make the plant (and the conversation around it) accessible, judgment-free, and genuinely useful.

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Javier walks us through Cloud Culture’s four pillars—consumer education, community programming, cultural storytelling, and operator advocacy—and what those look like when they’re lived, not just posted. We talk about culture as a bridge, how knowledge is meant to be shared and recycled through community, and why “teaching people to fish” is more than a slogan. For Javier, education isn’t about sounding smart—it’s about helping people feel empowered, steady, and capable.

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The conversation also turns to the work happening beyond cannabis: building self-sufficiency through cultivation and food access. Javier shares the mission he and his wife are pushing forward on the west side of Baltimore—supporting community gardens in areas that have gone years without a supermarket, bringing in soil beds, and feeding unhoused neighbors on a consistent, bi-weekly basis (especially in the winter, with warm soups and sandwiches). It’s a reminder that the plant is only part of the story—the real point is people, and the kind of community care that keeps showing up.

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In Part 2 of our tribute to Peter Homberg, we stay with the human story—the steadiness, warmth, and quiet strength Peter carried into every room. Peter recently passed, and this episode is held with care as a continuation of that remembrance: not just honoring what he did for European cannabis policy, but who he was to the people walking alongside him.

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For producer and co-host Heather Allman, this conversation is deeply personal. Peter was a dear friend and a mentor she leaned on—someone who offered perspective when things felt messy, and encouragement when the work felt heavy. You’ll hear the kind of gratitude that only comes from real relationship: the bond built through trust, shared purpose, and the simple comfort of knowing someone brilliant was also kind.

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This episode is about legacy in its truest form: the standards Peter set, the doors he helped open, and the way he made others feel more capable just by being in their corner. We reflect on what it means to lead without ego, to teach without condescension, and to push progress forward without losing your humanity. Part 2 isn’t just a continuation—it’s a farewell, a thank you, and a promise to carry the work onward in the spirit Peter modeled so well.

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Kim Anzarut, founder and CEO of LA Consulting, joins us for a candid look at what compliance actually means when it’s done right—and why it’s becoming one of the biggest make-or-break factors for cannabis businesses as the industry matures. Kim brings a rare perspective to the table: she was one of the earliest public health regulators overseeing legal cannabis, and today she helps operators build the systems that keep products safe, teams protected, and companies operational.

 

In this episode, Kim walks through the gap between “paper compliance” and real compliance—the kind that lives in training, procedures, recordkeeping, sanitation, and a culture where people do the right thing even when nobody’s watching. She shares lessons from the early days of enforcement (including the reality of recalls and noncompliant product being pulled) and how those experiences now shape the practical guidance she gives to businesses trying to grow up without getting crushed.

 

We also dig into what’s coming next: stronger quality expectations, more workplace safety scrutiny, and the increasing overlap with manufacturing standards like GMP. Kim’s message is simple and steady—compliance isn’t there to kill the vibe. It’s there to protect people, reduce risk, and build companies that can survive the next wave of regulation with their integrity (and margins) intact.

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In this episode, we begin Part 1 of a two-part tribute to Peter Homberg—a remarkable leader in the European cannabis space who recently passed, and whose absence is felt deeply by everyone who knew him. This episode is also personal: Peter was a dear friend of producer and co-host Heather Allman, and this conversation is her tribute to the work he devoted his life to, and to the bond they shared—one built on respect, laughter, and her looking to him as a steady mentor in an industry that can feel anything but steady.

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Peter had a way of bringing calm and clarity to complicated moments. He was someone people trusted—not just because he was brilliant, but because he was thoughtful, generous with his time, and grounded in principles. In this first part, we remember the role he played in helping shape the conversation around Germany and Europe’s evolving relationship with cannabis—always pushing for progress that was real, responsible, and human.

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More than anything, this episode is about honoring the imprint Peter left behind: the doors he helped open, the people he guided, and the standard he set for what leadership looks like when it’s driven by integrity rather than ego. As Heather reflects on his influence—professionally and personally—this tribute becomes what it should be: a thank you, a farewell, and a celebration of a life that truly mattered.

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Dr. Matthew Brimberry—Medical Director of Texas Cannabis Clinic—joins us for a grounded, patient-first look at how Texas’s Compassionate Use Program is evolving, and what recent reforms mean in real life for people who’ve been waiting way too long for relief. A hospice and palliative care physician by training, Dr. Brimberry explains how the state’s early “cannabis-light” framework shaped access, dosing, and product options, and why moving toward clearer milligram-based rules is a meaningful shift for both clinicians and patients.

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We talk through the realities of care in a state this large: limited dispensary licenses, delivery constraints, and how telemedicine has become a lifeline for rural and mobility-limited patients. Dr. Brimberry also shares what he’s seen across nearly 20,000 patients—where cannabis helps (and where it doesn’t), how it can support conditions like PTSD, autism, neuropathy, MS, and severe pain, and why education and clinician certification matter if we want cannabis treated like the legitimate medical tool it is.

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Finally, we dig into stigma where it still hits hardest—retirement centers, workplaces, court systems—and why normalizing the conversation is the next phase of progress. Plus, a quick lightning round on Texas comfort food, the “gateway drug” myth, and what he loves most about meeting patients where they are.

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In this episode, we take a look inside Pantheon Collective itself. Heather is joined by founder Tyme Ferris and Chief Compliance Officer Samantha Nobile for a behind-the-scenes conversation on what it actually takes to grow responsibly in a highly regulated industry—without losing the soul of the mission.

 

Tyme shares the values framework that guides Pantheon day-to-day: the Nine Noble Virtues—practical “behavior over buzzwords” that keep the work grounded in courage, truth, discipline, hospitality, and perseverance. Samantha breaks down how Pantheon approaches compliance as culture, not constraint—training, documentation, and data integrity that create clarity, protect the team, and make every “yes” sustainable.

 

From fundraising milestones and team-building without paychecks to the bigger “one plant” vision that bridges hemp and adult-use cannabis, this is a candid snapshot of how vision and guardrails meet in real time. We close with simple, durable mantras for the year ahead:

keep showing up—and be better.

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Engineer-turned-founder Joe Bissonnette joins us from Buena Vista, Colorado to talk about the invention that started with a simple frustration: “stargazing tents” that don’t actually let you stargaze. Joe shares the late-night beach epiphany that sparked Sky View Tents, and how a few napkin sketches turned into a real product built for one mission—sleeping under the stars without sacrificing comfort or weather protection.

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We dig into the design logic behind his crystal-clear mesh and patent-pending internal rainfly (the kind you can deploy from inside the tent—no midnight rainstorm scramble required), plus the obsessive prototyping that got him there. Along the way, Joe connects his work to the bigger “dark sky” movement and the rise of astrotourism, explaining why protecting the night sky is quickly becoming both a cultural and economic priority.

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Joe also opens up about the realities of early-stage manufacturing, staffing, supply chain risk, and why earned media mattered before paid ads were even an option. We close with what’s next: Gen 2 upgrades, new models (including ultralight and four-season concepts), and a roadmap to bring stargazing gear to more dark-sky destinations—because sometimes the best business plan starts with simply remembering to look up.

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This month, Through the Oculus turns its lens toward the veterans who are redefining what healing can look like after service—and the real, lived ways cannabis can support that journey. From pain management and sleep to mental clarity and reconnection, we explore cannabis not as escape, but as a tool for balance, agency, and getting back to life.

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Craig, an Army Infantry veteran, shares how early stigma gave way to curiosity, research, and a deeper understanding of cannabinoids—especially when THC wasn’t the right fit for him. Then we’re joined by Cody Callerman, Marine Corps veteran and founder of Carolina Dream, whose story runs from family medical crisis to hemp farming, product formulation, and frontline advocacy for access, affordability, and responsible regulation.

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This episode kicks off a month of veteran voices and sets the stage for our Veterans Roundtable special—where service meets plant medicine, and “coming home” gets discussed with the honesty it deserves.

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Damien Cornwell sits at a rare intersection in New York cannabis: he leads the Cannabis Association of New York (CANY) while also building on the ground as the founder of Just Breathe Dispensary in Binghamton. That perspective gives him a clear view of what’s working, what’s not, and what operators actually need to survive (and thrive) in a fast-evolving market.

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In this episode, Damien unpacks how his logistics background shaped his approach to cannabis—thinking in systems, anticipating bottlenecks, and building durable operations instead of chasing hype. He walks through CANY’s mission to be a true trade association for licensees, what real member value should look like, and why practical support like insurance, banking/finance access, and business infrastructure matters as much as policy wins.

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We also get into the “why” behind Just Breathe: community-rooted ownership, intentional reinvestment, and creating pathways that go beyond the dispensary—expungement support, workforce development, and youth-focused opportunity. Damien is candid about what needs to change next, including fair enforcement, real parity between markets, and rules that reward compliant businesses for doing things the right way.

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Retired Navy veteran Jeff DeMond went from being sent home on a cocktail of opiates and pills to handing half his prescription back and saying, “I can’t keep doing this.” In this episode, Jeff—president and co-founder of The Grateful Veteran—walks us through the surgeries, addiction, and near-collapse that led him to explore cannabis as medicine, how it felt the first time cannabis gave him real relief, and the long, messy process of rebuilding a life that didn’t revolve around opioids. 

Jeffery DeMond Audio Transcript

 

From there, we zoom out into the mission of The Grateful Veteran: helping fellow vets actually access medical cannabis by covering card costs, navigating disability ratings, and building community through yoga, sound healing, food drives, and service dog partnerships. Jeff shares what it’s been like to help over a thousand veterans into state programs, why collaboration with groups like Planet 13 matters, and how one family’s decision to “skip dinner out and help a vet instead” snowballed into a nonprofit changing lives across Florida and beyond.

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NYC BUD didn’t just open a dispensary—they built a stop on New York’s cultural route. In this episode, co-founders Giancarlo Pinto and JonPaul Pezzo walk us through how transit nostalgia, Grand Central–style design, graffiti, and 90s club culture shaped their two licensed shops in Long Island City and Midtown. We explore how visual storytelling turns each store into a living time capsule of late-90s/early-2000s NYC—photo-worthy, memorable, and deliberately built as destination retail rather than another generic counter.

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We also dig into the engine under the hood: tech-forward ordering systems that mirror train arrival boards, deep staff training around product literacy and compliance, and a full slate of DJs, comedy, art, and classes that make NYC BUD a true neighborhood hub. Giancarlo and JonPaul get candid about competing with the illicit market, navigating New York’s regulatory chaos, the surprising rise of cannabis beverages, and why hospitality, transparency, and community programming are their strongest defenses in a market that’s still finding its footing.

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In this Mosaic episode, Heather and Tyme sit down with Marine Corps veteran Javier “Cloud” Moya, who opens up about his journey from combat deployments to cannabis cultivation. After traditional treatments failed him, Javier turned to the plant with caution and intention — a choice that led him back to school to study plant biology and ultimately toward a mission of helping other veterans grow their own medicine. 

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Through candid reflection and hard-won insight, Javier shares how terpene science, gratitude, and purposeful cultivation became essential tools in managing PTSD and chronic pain. His story is both personal and universal: a reminder of how veterans continue to lead the way in redefining cannabis as a source of healing, agency, and

community.

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In this episode of Through the Oculus, hosts Heather Allman and Tyme Ferris sit down with Daniela Williams, Chief Growth Officer at Payliant, Inc., to examine the often-ignored backbone of the cannabis industry: the people who keep it running, and the systems that keep them protected.

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Daniela shares how her journey — including the now-legendary chandelier moment — reshaped her mission to bring education, accountability, and humanity into cannabis payroll and compliance. Her philosophy of “education over ego” threads through a conversation that blends humor with hard truths about what operators get wrong.

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Together, Heather, Tyme, and Daniela explore how workforce stability, shared liability, and smarter HR practices can make the difference between an operator who survives and one who sinks. It’s an honest, grounded look at the human infrastructure behind cannabis — and why investing in people is the industry’s most overlooked competitive edge.

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In this powerful conversation, we sit down with Socrates Rosenfeld — CEO and Co-Founder of Jane Technologies, MIT graduate, combat veteran, and one of the cannabis industry’s sharpest minds. From flying Apache helicopters in Afghanistan to steering the digital backbone of modern cannabis retail, Soc has charted a course defined by discipline, empathy, and innovation. What began as a personal search for healing through cannabis has become a nationwide mission to build trust, transparency, and accessibility for millions of consumers and thousands of dispensaries.

 

Soc opens up about purpose after service, the courage to evolve, and how conscious leadership shapes both the veteran community and the cannabis economy. Together, we explore how technology can humanize connection, why veterans are often the quiet pioneers of reform, and what it means to lead with integrity in an industry still finding its moral compass. This episode is equal parts grounding and galvanizing — a reminder that sometimes the most powerful battles are the ones fought within.

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In this episode of Through the Oculus, hosts Heather Allman and Tyme Ferris head straight into the heart of Midtown Manhattan to meet Josh Wilson, General Manager of Culture House NYC — one of the most talked-about new dispensaries redefining cannabis retail through compliance, connection, and culture.

 

Josh shares his journey from California’s evolving cannabis market to New York’s emerging scene, reflecting on how lessons from the West Coast can shape a smarter, more sustainable East Coast industry.

 

From his philosophy on compliance-as-creativity to the rhythm of running a dispensary across from Madison Square Garden, Josh paints a portrait of cannabis retail as community building, not just commerce.

 

Expect laughter, insight, and moments of reflection as Josh, Heather, and Tyme explore how Culture House NYC is proving that education and empathy belong at the center of every brand story.

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In this episode, hosts Heather Allman and Tyme Ferris sit down with Gregory Tannor, CEO & Co-Founder of FlowerHouse New York — one of the Empire State’s most recognized cannabis brands.

 

From Tesla leases to terpene profiles, Greg shares how two decades in Manhattan real estate led to his role pioneering a new kind of cultivation business in the Hudson Valley.

 

Together, they unpack FlowerHouse’s formula for success: strategic partnerships, BIPOC ownership in action, rapid market adaptation, and what it means to build responsibly inside New York’s still-forming cannabis ecosystem.

 

“We have to get it right in New York first before we think about anywhere else.” — Greg Tannor

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In this episode, we step into the Catskills with Joanne and Michael Kudrewicz, founders of Ravensview Genetics—a family-run microbusiness rooted in love, resilience, and reverence for the plant. What began as a shared healing journey after the loss of their daughter Nina has become a living legacy: a cultivation company built on passion, purity, and precision. Joanne’s holistic nursing background meets Michael’s decades-long obsession with genetics, creating a partnership where heart meets horticulture—and every cultivar carries a story.

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From landrace preservation and soil science to the real challenges of being among New York’s first adult-use cultivators, Joanne and Michael pull no punches. They speak candidly about loss, legacy, and learning to grow through grief—literally and figuratively. This conversation isn’t just about cannabis; it’s about perseverance, purpose, and the families keeping the New York market’s roots intact while everyone else chases the next trend.

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In this episode, we explore Mosaic—Pantheon’s vision for weaving together the people, projects, and philosophies shaping the future of cannabis and hemp. What happens when we stop treating sectors as silos and start seeing the system as art—each tile a story, each voice a vital piece of the whole?

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From community innovation and industrial evolution to cultural design and environmental restoration, Mosaic connects the dots between industries and ideas that rarely share a table. This conversation isn’t about echo chambers—it’s about integration: how fragmented movements find form and how the cannabis and hemp industries can build something enduring, together.

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We step through the Oculus with Jennifer Gierum, Founder & CEO of Highlife Health—a woman-owned, family-run adult-use dispensary redefining community cannabis in New Rochelle, NY. Jennifer shares how her family’s journey led to plant medicine, why “education is part of the product,” and what she’s learning about customer behavior in a still-maturing market.

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Together, we unpack how trust, transparency, and collaboration—not corporate muscle—are powering Highlife’s growth and why authentic community connection may be the most disruptive force in New York’s cannabis landscape.

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In this special rewind episode, Heather and Tyme take listeners on a playful and reflective journey through the first eight episodes of Through the Oculus — revisiting their favorite guests, insights, and outtakes that have shaped the show so far.

 

As the team rewinds the tape, they celebrate growth, evolution, and the laughter that has marked every step along the way.

 

This episode also introduces Mosaic, Pantheon’s newest short-form segment that shines light on the many voices, perspectives, and experiences shaping the cannabis community today.​​​​​​​​

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In this episode, we sit down with James Mann, Attorney and Founder of the Law Office of James B. Mann, to unpack how decades of cannabis law experience intersect with today’s rapidly evolving regulatory landscape. From navigating federal contradictions to shaping state policy and defending licensed operators, James brings a rare, pragmatic clarity to an industry still caught between promise and prohibition.

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We explore the roots of modern cannabis regulation, the unintended consequences of reform, and what real legal progress looks like for both entrepreneurs and everyday consumers. This conversation peels back the legal layers to reveal the human stories—and high stakes—behind compliance and justice in cannabis today.

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In this conversation, we sit down with Rama Mayo, Co-Founder of Green Street Agency and Hall of Flowers, to explore how creative branding, retail experiences, and cultural authenticity are driving the next evolution of the cannabis industry. Rama shares how Green Street became a hub for artists, entrepreneurs, and brands shaping modern cannabis culture, and how Hall of Flowers built the most influential B2B trade show in the space.

 

From merging design and advocacy to curating events that balance hype with heart, this episode dives into what it takes to build trust, community, and longevity in an industry that’s still defining itself.

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In this conversation, we sit down with Peter Homberg, Partner at Gunnercooke LLP and head of its Life Sciences & Cannabis Practice Group, to unpack the evolving landscape of European cannabis regulation. Peter shares insights from his decades advising international companies on compliance, market entry, and cross-border investment—from Germany’s new CanG reforms to Switzerland’s pilot projects and the EU’s cautious harmonization efforts.

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We explore how legal frameworks, patient access, and public-health policy intersect across Europe—and what that means for U.S. operators looking to expand abroad. This episode sheds light on how regulatory clarity, patient advocacy, and international collaboration are shaping the future of the global cannabis industry.

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In this conversation, we sit down with Tiyhann Bryant, Founder & CEO of Roll Up Life, to explore how New Jersey’s first Black-owned cannabis delivery company is redefining access, equity, and convenience in the industry. Tiyhann shares what it took to launch and scale a compliant delivery platform, the hurdles of navigating municipal approvals, and why building infrastructure matters for long-term sustainability. From the business mechanics to the cultural impact, this episode highlights how Roll Up Life is more than delivery—it’s a blueprint for equitable participation in the cannabis economy.​​​​​​

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In this conversation, Heather and Tyme sit down with Erica Halverson, founder of Tiny e Paper, to explore how hemp can reshape everyday products. From sustainability challenges to the promise of plant-based paper, the discussion blends business insights with personal vision. This episode highlights what it means to innovate with hemp while navigating the realities of scale, culture, and community.​​​​​​​​

 

 

 

 

 

 

 

 

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In this eye-opening episode, Heather and Tyme sit down with Michael Mayes, CEO of Quantum 9, who shares the harrowing moment his daughter picked up a 600 mg cannabis-infused Skittles package from a playground. Together, they explore the urgent need for smarter packaging, stronger safeguards, and a cultural shift in how the industry protects children. This conversation moves beyond shock value into practical solutions, making it a must-listen for parents, policymakers, and cannabis professionals alike.

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Through the Oculus: Episode 2 –In this second episode, Heather and Tyme share heartfelt reflections with Jeffrey DeMond and Jeffrey Trappe, pose challenging questions, and highlight everyday moments that show how much cannabis intersects with identity, justice, and human connection. Whether you're a seasoned advocate or just cannabis-curious, this episode offers something to shift your lens.

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In our conversation with Audrey Johnson, Executive Director of Maryland’s Office of Social Equity, we explored how state-level cannabis policy can center equity, the challenges of implementation, and what real inclusion looks like for legacy operators and underrepresented communities.​​​​​​​​​

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In Heather's conversation with Laganja Estranja—drag icon, cannabis activist, and guest judge on Chopped 420—we discuss the deep ties between queer and cannabis communities, fighting stigma with visibility, and why education, equity, and knowing your worth are essential in shaping an inclusive cannabis industry..​​

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Heather chats it up with  with 9th Prince—founding member of Killarmy and Wu‑Tang affiliate—and Dave Brown—entrepreneur and CEO of Shine Papers—we unpack the origin and vision behind Shine’s luxury 24K gold rolling paper brand, exploring how cannabis, culture, and premium lifestyle intersect through their groundbreaking product.

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